MEDIA KIT GUIDE
What belongs in a creator media kit?
A media kit helps a potential partner answer a commercial question: is this creator a credible fit for the work we are considering? It should make that decision easier, not overwhelm the reader with every metric and achievement.
save this for laterA specific creator position
Open with the kind of work you make and the value a partner can reasonably expect. “Lifestyle creator” is broad; “food and product photographer creating warm, editorial launch imagery” gives the buyer something to evaluate.
- Craft and category
- Location and travel range
- Primary formats
- Short working proposition
Relevant work, not every work
Choose a small set of examples close to the collab you want. Add the brand, objective or result where that context is accurate and useful.
- Three to six strong examples
- Recognisable project context
- Clear creator role
- Credits where appropriate
Commercial clarity
Services and rate context reduce unqualified conversations. They do not have to remove negotiation; they establish the shape and level of the work.
- Service or deliverable options
- Starting rate or range
- Usage and scope assumptions
- Availability and turnaround
Trust and next action
Reviews, completed working history and a direct invitation to collab or enquire turn the kit from a document into a useful part of the sales path.
- Selected reviews
- Would-work-again or completed-work proof
- Contact or invite path
- Date or signal that the kit is current